Honoring Legacy.
Building the Future.
At Sonus Equity, we partner with family- and founder-owned businesses to help them further realize the American Dream.
Honoring the culture and legacy that make each business unique while rolling up our sleeves to build hands-on strategies for sustainable growth.
Why Sonus
Entrepreneurial DNA
With a roll-up-our-sleeves mentality, we develop strategies designed to thrive in real-world business environments.
Aligned Interests
We align goals across our firm, portfolio companies, and stakeholders, driving growth while preserving each company’s unique culture.
Legacy-Driven Growth
We respect the past while shaping the future, ensuring lasting success for every business we partner with.
Core Values
Authenticity
We lead with transparency and purpose, cultivating genuine relationships founded on honesty, integrity, and trust.
Tenacity
Fueled by a relentless desire to win, we push boundaries, embrace innovation, and pursue excellence.
Collaboration
By working together, we amplify our strengths, achieve more, and create lasting impact.
INVESTMENT STRATEGY
Building Long-Term Value Through Strategic Acquisitions and Operational Efficiency
We take a disciplined, value-driven approach, focusing on accretive acquisitions
and a proven integration strategy to maximize returns. Our playbook enables us to
enhance operations, deliver high-quality products and services, and engage top
talent to sustain long-term growth. We target highly fragmented industries
positioned for transformation and professionalization, supported by strong growth
tailwinds and non-discretionary demand dynamics.
INVESTMENT CRITERIA
What we look for
Company Attributes
- Family or founder-owned
- Revenue under $20M
- Cash flow positive
- Track record of growth
- Fragmented industry
Transaction Types
- Buyout
- Recapitalization
- Growth capital